Anika Kozika: Social Media Coordinator

Anika Kozika, a Croatian biathlete, completed her Master's degree in Analysis and Business Planning at the Faculty of Economics & Business in Zagreb while training and competing as an athlete. After completing her studies, she was hired by the Croatian Biathlon Federation to manage their social media activities.

As part of her dual career, Anika took on the responsibility of modernizing the federation's digital platforms. Anika played a key role in launching and expanding the federation's social media channels. This strategic move not only promotes the sport but also significantly increases its fan base. Her responsibilities include creating engaging content, such as photos and videos, and editing short video clips that provide updates from training camps and competitions, bringing fans closer to the sport. Anika also supports the development of the federation's official website. In addition, she communicates with other media outlets, reports to the Secretary General, and occasionally assists with administrative tasks within the federation.

From 2021-2023, Anika served as an IBU Athlete Ambassador, raising awareness, educating, and supporting the aims of biathlon in the area of sustainability.

“This dual career is a great opportunity for my personal growth and professional development. The balance between working for the federation and being an athlete has taught me valuable time management skills. It also allows me to gain practical experience in creating media content." – Anika Kozika